The Forum of Executive Women

Nonprofit, Neon One

Problem:

The organization’s previous website was outdated, with a text-heavy, black-and-white layout that lacked visual engagement. The site did not reflect the professionalism or vibrancy of its members and had inconsistent styling across pages. Additionally, the client was navigating a high-stress launch and needed hands-on guidance to ensure a smooth transition.

Solution:

• Revitalized the Site’s Aesthetic –
• Implemented their new style guide to create a modern, dynamic design.
• Introduced video backgrounds and structured color usage to enhance visual engagement.
• Improved Layouts for Better Readability –
• Designed more engaging layouts with overlapping columns and dynamic elements.
• Ensured consistent styling across headers, colors, and typography for cohesion.
• Client Empowerment & Training –
• Provided hands-on guidance before and after launch, ensuring the client felt confident in managing updates.
• Set up a project page template, which the client successfully used for additional pages, maintaining a professional and consistent look.

Outcome:

A visually engaging website that reflects the prestige and impact of the organization.