Design that unites strategy, storytelling, and execution
Whether I’m working with a B2B company or a small nonprofit, my work is grounded in designing systems that last. These case studies reflect my involvement across the full design process—from early research through long-term iteration. In these projects, I shaped and managed the product with a continuous focus on user experience. This kind of end-to-end ownership is where I thrive. I love translating user and stakeholder needs into thoughtful, usable systems—and refining them through real-world use.
UX & Product Design Case Studies
I design digital experiences that serve both users and organizations. Each project demonstrates how I bridge research, strategy, and design to create solutions that are intuitive, impactful, and aligned with business goals.
Translating Artistry into Digital Presence
This end-to-end redesign project brought a legacy ensemble’s identity to life online—aligning the website with the group’s values, audience, and mission. I continue to manage and evolve the site post-launch, using real-world insights to guide UX improvements and support the organization’s growth over time.
Redefining Self-Care for Busy Parents
This mobile app project reimagines self-care for busy parents—centering flexibility, encouragement, and emotional clarity. From initial research to high-fidelity design, I created an experience that meets users where they are and helps them care for themselves without guilt or overwhelm.
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Designing for Trust, Transparency, and Conversion
This UX redesign project helped a small lodging and event venue establish trust online, showcase its unique atmosphere, and convert interest into bookings. I led research, architecture, and visual design to align user needs with business goals—creating a web experience rooted in storytelling, transparency, and usability.
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Client-focused Web solutions
In my work with Neon One, I support nonprofits by developing launch user-friendly websites that serve their missions and audiences for years to come. This includes everything from seamless launches and future-proof architecture to clear client training and long-term flexibility. Whether I’m wireframing, improving navigation, or making strategic decisions about structure and scalability, I focus on outcomes that balance clarity, usability, and lasting value.
World Oregon
Redesigned the website to guide users to key content and actions, improving clarity, engagement, and long-term usability.
Tuleyome
Merged two fragmented websites into a cohesive, user-friendly platform, improving navigation and accessibility.
The Forum of Executive Women
Transformed an outdated, text-heavy website into a visually engaging, cohesive platform that reflects the organization’s professionalism and impact.
Yoga Sangeeta
Streamlined navigation and established a cohesive brand identity, making content easier to access while enhancing the nonprofit’s storytelling and client experience.
Brand & Marketing Design
As a contractor supporting the marketing and design team for a local chemical company with worldwide distribution, I’ve contributed across multiple areas: from the early stages of a new product launch, UX audits and project management improvements to email marketing, product photography, and videography. My work helps bridge strategy and execution, ensuring both clarity for internal teams and impact for external audiences.
From Banner to Brand System
Context
The company needed a trade show banner but had relied heavily on the familiar hexagonal patterns common in the scientific industry.
Challenge
They wanted to stand apart from competitors while maintaining a professional, science-driven tone for a B2B audience.
Approach
I designed a custom layout in Figma, creating an energetic, diamond-based pattern from their existing brand colors. The design balanced precision with creativity—dynamic enough to feel fresh, yet structured enough to feel credible.
Outcome
Leadership immediately embraced the design.
What began as a single banner evolved into the foundation of their rebrand, now seen across hundreds of print and digital materials. A small project became a defining visual system—proof that thoughtful design can drive strategic transformation.
Testimonials
Kerry McNamara has been very helpful in filling the gap in our Marketing department. Her design capabilities and extensive marketing experience have helped us improve our on-line presence and appearance. Additionally, she has taken on tasks to better help us utilize our CRM for better email opens and click throughs. I would definitely recommend her for any marketing/design projects you need.
Don Hobbs, Marketing Director
Testimonials
Kerry McNamara’s work on our website was professional, creative, and efficient. The site looks great and functions intuitively. I couldn’t be more pleased!
Dr. Russel Mikkelson, Director of the Heisey Wind Ensemble
Testimonials
Having had the pleasure of mentoring Kerry with her design career, I am delighted to endorse her exceptional talents. Kerry not only possesses outstanding communication skills and consistently meets project goals, but her innate ability to innovate and swiftly adapt to new tools sets her apart as a talented designer.
